Pro Carton/ECMA Carton Award

Acket Drukkerij-Kartonnage BV

The package was printed in 5-colour offset with dispersion lacquer on Hansaboard made by Europa Carton AG.

Jury Comments
The jury awarded this entry for the role the package and surrounding display plays in the total product concept. The graphic design of the individual portion pack refers to the country of origin; the colours chosen highlight the thrill of danger. Its octagonal shape resembles the cylinder of a Colt revolver holding the 'bullet'. According to the jury, the carton strongly reinforces the 'fun' element of the product. Each 'cylinder' contains four small bottles of vodka. One of them however causes the tongue to discolour. The 'victim' has to perform a forfeit, which is printed on the base of each carton.