Confectionery

Winner

Field Packaging-Bradford

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Carton Producer:

Field Packaging-Bradford

The carton was produced in 6-colour offset using UV gloss varnish on 280 Micron 280 gsm Sim White cartonboard. Special attention was paid to the neatness of the pleats. The pre-erected bases are supplied to a hand packing line (soon to be moved to semi-automatic). For production, special equipment was designed to form the pleats in a timed mechanism, using individual 'fingers' as tools to form base and side pleats as the side walls are erected. It took less than 5 months to move from the initial concept to commercial distribution.

Jury Comments
The judges rewarded this entry because of the convenience and the apparent simplicity of the design. The concertina shaped base expands when the lid is removed, thereby separating the individual mints so making it simpler to select an individual mint. The colours used are instantly recognisable for this brand.