Pro Carton/ECMA Carton Award

Van Genechten Pacakging - Goossens Cartotec S.A.

The package was designed in such a way that the salt could be put in the reservoir of the dishwasher without touching the actual product. The package can be used for all types of dishwashers. The package consists of two elements: the box and the inner funnel. They are folded and glued which provides the necessary rigidity and easy opening. The package was printed in 4-colour offset on 370 gsm Frövi Light Kraft cartonboard.

Jury Comments
In the eyes of the jury, functionality and convenience were the most outstanding qualities of this carton. The structural design of the pack ensures the correct dosage of its contents (dishwasher salt) at all times. The well thought out positioning and direction of the illustrations and instructions, as well as the funnel-like shape, cleverly inform the consumer how to hold and use the product. A well thought out and engineered integrated concept.