Pro Carton/ECMA Carton Award

Geneigte Verpackungen für Kosmetikprodukte

This was offset printed in four colours using iriodin and UV high gloss varnish along with high and deep embossing. The cartons are manually packed. This gift package looks good on the shelf enhanced by a slope of 14º backwards and 15º to the side. A special and sophisticated construction was developed for the base of the cartons to give them maximum stability and this stability is excellent even without the product in the package. Using offset iriodin varnish on the carton except for the black ribbon creates the blue pearly gloss effect. The cartonboard used was Invercote G.

Jury Comments
The high level of technical aspects of the entry made it stand out in this category. The angles at which the carton stands reflect the shape of the after shave bottle inside. The way in which the base has been designed and made indicates that a great deal of thought has been put in to the development of the carton to ensure it functions perfectly. The carton as a brand identifier is very well developed in this example and the printing and finishing has been designed to attract and enhance the unusual shape. An eye catching and intriguing carton.