Pro Carton/ECMA Carton Award

Anzündballen 251º

For this octagonal package, 5 colour offset printing was used. The package has several tear strips that allows a simple and efficient use of the four sections. The barbecue starter has bright red graphics and a background of wood shavings, the actual product. Both package and product are natural materials. The octagonal form of the package gives the wood shavings, which are sensitive to humidity changes, the freedom to vary in volume. The cartonboard used for the package was Simcote 270 gm2 and for the lid, Simcote 270 gm2, with a 20gm² PE coating.

Jury Comments
This carton attracted the Judges attention firstly for its shape and structure. However, after a closer look more became visible such as the simple perforations that allow the whole carton and contents to be easily split into the individual use sections. In addition a book of matches was attached to the base of the carton so that in this one simple carton everything you need to help light a barbecue is included. The graphics are sharp and easy to read and would give excellent visibility on the shelf. In addition the instructions are printed in several languages without dominating the overall design.