Pro Carton/ECMA Carton Award

After Eight 333g Geschenkverpackung

This entry is printed in 6 colours on the front with dispersion lacquer and 2 colour on the reverse – the cartonboard used is Neocart from Stora Enso. The inks used were specially chosen to ensure no interference with the quality of the chocolate and the carton is machine erected and filled with the lid being placed on manually.

Jury Comments
Surprise was the key element recognised by the Jury. The gift package takes up only a little space yet when opened creates an attractive and simple means of dispensing the chocolates. It can be opened and closed repeatedly and even with one or two sections empty the opening system still works well. The Jury felt that this design brought a new dimension to this well established brand.