Beauty & Cosmetics
Adidas Originals Ltd Edition 2006
For downloads, please click on photos
Official name of entry:
Adidas Originals Ltd Edition 2006
Carton Producer:
CD Cartondruck AG
Brand Owner:
Coty Beauty Europe
Structural Designer:
Lutz Hermann
Cartonboard manufacturer:
Iggesund Paperboard
Jury Comments
A really inventive approach in a sector where shelf appeal is so important. The leather and "used" look came together to offer something entirely different in a market well known for excellent packaging. Whilst a simple structure, the combination of texture and graphic design made this carton stand out immediately and would, it was felt by the jury, attract consumers to make an impulse purchase. It will also appeal to consumers due to the retro look that will make it stand out of the shelf in a crowded and competitive market.
A really inventive approach in a sector where shelf appeal is so important. The leather and "used" look came together to offer something entirely different in a market well known for excellent packaging. Whilst a simple structure, the combination of texture and graphic design made this carton stand out immediately and would, it was felt by the jury, attract consumers to make an impulse purchase. It will also appeal to consumers due to the retro look that will make it stand out of the shelf in a crowded and competitive market.
Carton Producer:
Edelmann GmbH und Co. KG
Carton Producer:
rob. leunis & chapmann gruppe
Carton Producer:
CD Cartondruck AG
Carton Producer:
Van Genechten Packaging
Other Entries
Rondo AG
Hammer GmbH - Faltschachtelwerk Lübeck
Å&R Carton Oy
CD Cartondruck AG
M-Real Meulemans
Hardland print & packaging
rob. leunis & chapmann gruppe
Model Kramp GmbH
STI-Gustav Stabernack GmbH
Edelmann GmbH und Co. KG
Edelmann GmbH und Co. KG
MMP Europe
CP Schmidt Verpackungs-Werk GmbH & Co. KG
