Other Food
BoB
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Official name of entry:
BoB
Carton Producer:
Van Genechten Packaging
Brand Owner:
Unilever
Cartonboard grade:
GC 2 270GM² + Rückseite PE
Cartonboard manufacturer:
M-Real
Jury Comments
The judges agreed that this entry provided an excellent solution to lifting the image of the product with the use of cartonboard over the flexible plastic bag whilst at the same time incorporating into the design the ability to hold a sachet of sauce to mix with the pasta. Visibility on shelf was greatly enhanced by the use of the cartonboard header and it also added to the overall stability of the product in a sector where stability is usually poor. The quality of the print on the carton section also gave a better brand image and brand recognition than many competing products.
The judges agreed that this entry provided an excellent solution to lifting the image of the product with the use of cartonboard over the flexible plastic bag whilst at the same time incorporating into the design the ability to hold a sachet of sauce to mix with the pasta. Visibility on shelf was greatly enhanced by the use of the cartonboard header and it also added to the overall stability of the product in a sector where stability is usually poor. The quality of the print on the carton section also gave a better brand image and brand recognition than many competing products.
Van Gorp Vouwkartonnages BV
Schut Hoes Cartons bv
Mayr-Melnhof Packaging Austria GmbH
Van Genechten Packaging
Van Genechten Packaging
Van Genechten Packaging
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