The Jury
It has been a pleasure to be part of the judging panel for the last 5 years and more so now as Chairman. As a judging panel, my fellow judges and I always eagerly anticipate the viewing of the entries. This year as well as in previous years, we were not disappointed as the entry level was once again high.
I have always been very keen to try to evaluate the entries as one who would buy them at the retail point of sale - the consumers. In my opinion, it is so important to create packaging design communication that first and foremost talks to the consumer and then of course also satisfies retail and manufacturing requirements.
The entries are more numerous, carefully thought through and better described in the background papers that come with each entry. This latter point is very important to help the judges understand exactly what the entrant has created, the advantages and benefits, the inside story and the subtleties in construction and finish, that may not be evident at first observation.
Interestingly, I see many carton board packs on shelves, that quite clearly have a place in this competition, yet they never appear. Just a quick look through the duty free shops at airports reveals some amazing carton packaging. Clearly there is great work being done with carton board and we need to show this to the rest of the world. So for the future, let's consider all of the great work and make greater effort to enter the awards and showcase the high level of creativity we have in our region using cartonboard as a raw material. After all, we want to show the other countries that we are the best - don't we?
Satkar Gidda - London August 2006
Satkar Gidda - Chairman of the Jury
Satkar Gidda studied Business in Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. during his career he has worked for rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, rHM Foods. Satkar then joined the UK's most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
pascal van Beek has been active as a packaging buyer throughout his career, which started at mars in 1991, where he worked for a masterfoods, producing sauces in glass jars (Uncle Ben’s, dolmio and Suzi Wan). after 1.5 years as management trainee, he became a packaging buyer. Subsequently, he worked for Nestlé, where he was european purchasing manager printed packaging for their petfood division (Friskies, Gourmet, Felix, Winalot, Bonzo etc. etc.). In march 1999, he joined Unilever Ice Cream and Frozen Foods europe (ICFe). In 2004 pascal became european Supply management director for packaging (folding cartons, flexibles, paper cups and aseptic cartons) for Unilever Foods europe (Knorr, magnum, Becel, Hellmann's, Lipton, etc. etc.).Since 2006 pascal is Global Supply management director - packaging - working for the Unilever Supply Chain Company in Switzerland.
Erik Berghem
Erik Berghem, has been employed by Kesko Ltd. since 1980 and his various duties have included selling, retail support services and property management, and logistical operations for the Foodstuffs division. In 2002, he took up his present post as Planning Manager of the Supply Chain Management division of Kesko Food Ltd. As a result packaging, the basic logistical units, have been gaining in importance in his work In 1991-92, he was invited to participate in a working group discussing the recycling of fibre based packaging materials in Finland. As a result, collection of corrugated board in return deliveries from stores started in 1993. As the chairman of The Trade Packaging Committee in the Finish Packaging Association, his main task is to improve the handling properties of packaging throughout the supply chain from the factory to the end user. Erik is also a member of various boards in producer communities of glass and wooden packaging organisations for recycling. Being a Planning Manager at Kesko Food Erik also lectures at various seminars dealing with logistics and packaging, at universities and colleges, and supervises students' theses and other work of an academic nature.
Burgunde Uhlig
Burgunde Uhlig works in Hamburg for Germany's biggest women's magazine, BrIGITTE. It has a circulation of over 80.000 copies and is published bi-weekly. She is the head of the BrIGITTE Food-department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. not least, packaging plays a decisive role here.
I have always been very keen to try to evaluate the entries as one who would buy them at the retail point of sale - the consumers. In my opinion, it is so important to create packaging design communication that first and foremost talks to the consumer and then of course also satisfies retail and manufacturing requirements.
The entries are more numerous, carefully thought through and better described in the background papers that come with each entry. This latter point is very important to help the judges understand exactly what the entrant has created, the advantages and benefits, the inside story and the subtleties in construction and finish, that may not be evident at first observation.
Interestingly, I see many carton board packs on shelves, that quite clearly have a place in this competition, yet they never appear. Just a quick look through the duty free shops at airports reveals some amazing carton packaging. Clearly there is great work being done with carton board and we need to show this to the rest of the world. So for the future, let's consider all of the great work and make greater effort to enter the awards and showcase the high level of creativity we have in our region using cartonboard as a raw material. After all, we want to show the other countries that we are the best - don't we?
Satkar Gidda - London August 2006
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Satkar Gidda - Chairman of the Jury
Satkar Gidda studied Business in Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. during his career he has worked for rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, rHM Foods. Satkar then joined the UK's most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
pascal van Beek has been active as a packaging buyer throughout his career, which started at mars in 1991, where he worked for a masterfoods, producing sauces in glass jars (Uncle Ben’s, dolmio and Suzi Wan). after 1.5 years as management trainee, he became a packaging buyer. Subsequently, he worked for Nestlé, where he was european purchasing manager printed packaging for their petfood division (Friskies, Gourmet, Felix, Winalot, Bonzo etc. etc.). In march 1999, he joined Unilever Ice Cream and Frozen Foods europe (ICFe). In 2004 pascal became european Supply management director for packaging (folding cartons, flexibles, paper cups and aseptic cartons) for Unilever Foods europe (Knorr, magnum, Becel, Hellmann's, Lipton, etc. etc.).Since 2006 pascal is Global Supply management director - packaging - working for the Unilever Supply Chain Company in Switzerland.
Erik Berghem
Erik Berghem, has been employed by Kesko Ltd. since 1980 and his various duties have included selling, retail support services and property management, and logistical operations for the Foodstuffs division. In 2002, he took up his present post as Planning Manager of the Supply Chain Management division of Kesko Food Ltd. As a result packaging, the basic logistical units, have been gaining in importance in his work In 1991-92, he was invited to participate in a working group discussing the recycling of fibre based packaging materials in Finland. As a result, collection of corrugated board in return deliveries from stores started in 1993. As the chairman of The Trade Packaging Committee in the Finish Packaging Association, his main task is to improve the handling properties of packaging throughout the supply chain from the factory to the end user. Erik is also a member of various boards in producer communities of glass and wooden packaging organisations for recycling. Being a Planning Manager at Kesko Food Erik also lectures at various seminars dealing with logistics and packaging, at universities and colleges, and supervises students' theses and other work of an academic nature.
Burgunde Uhlig
Burgunde Uhlig works in Hamburg for Germany's biggest women's magazine, BrIGITTE. It has a circulation of over 80.000 copies and is published bi-weekly. She is the head of the BrIGITTE Food-department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. not least, packaging plays a decisive role here.
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