The Jury
Comments from Satkar Gidda - Chairman of the Jury
Judging time is one full of excitement and apprehension at what lies ahead. As we enter the room full of carton packs and before the proper judging session starts, we immediately do a rapid tour of the entries to see what novel and innovative entries there have been. We were not disappointed. High quality entries make judging more difficult and that is exactly what we want. In that regard, I would also like to thank the judges for their help, contribution and commentary. A judging panel that works as a team works incredibly well.
With the increasing concern for the environment and sustainability, carton board really is the future for packaging. What other medium fulfils this need so perfectly or, as we say in the UK, ticks all the boxes (no pun intended) when it comes to packaging? More and more attention is being focused on the amount of packaging waste and to this end, noticing a number of entries that fitted the 'sustainability' factor, the judges made an admirable suggestion of creating a separate category for this area. This is a great move as it allows the carton industry to signal one of the key benefits of carton board and in some regard to take the high ground when it comes to environmental issues.
Once again, I would counsel all producers of carton packaging to continue to innovate and push the boundaries of what can be achieved with carton board. I can assure you that your customers are looking for exactly this. As are the consumers who ultimately purchase the packaged product. These consumers are constantly changing and are being influenced by ever changing trends. Ultimately, it is our collective job to produce packaging communication that appeals to the target audience - the ultimate end user.
Satkar Gidda
London September 2007
Satkar Gidda - Chairman of the Jury
Satkar Gidda studied Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. During his career he has worked for Rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, RHM Foods.
Satkar then joined one of the UK's most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing Director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
Pascal van Beek has been active as a packaging buyer throughout his career, which started at Mars in 1991 as a management trainee. Subsequently, he joined Nestlé in 1996, where he was European Purchasing Manager printed packaging. In 1999, he joined Unilever Ice Cream and Frozen Foods Europe (ICFE). Since 2006 Pascal is Global Supply Management Director - Packaging - working for the Unilever Supply Chain Company in Switzerland. Pascal holds a bachelor degree in food technology and an MBA.
Erik Berghem
Erik Berghem has been employed by Kesko Ltd. since 1980. His various duties have included among others selling, retail support services and logistical operations of the Foodstuffs Division. In early 2007, he took up his present post as Development Manager at Keslog Ltd. which is 100% owned by Kesko.
As the chairman of The Trade Packaging Committee in the Finish Packaging Association, his main task is to improve the handling properties of packaging in the entire supply chain. Erik is also a member of boards in producer communities of glass and wooden packaging organisations for recycling.
Burgunde Uhlig
Burgunde Uhlig works in Hamburg for Germany's biggest women's magazine, BRIGITTE. It has a circulation of over 80.000 copies and is published bi-weekly. She is the head of the BRIGITTE Food-Department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. Daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. Not least, packaging plays a decisive role here.
Judging time is one full of excitement and apprehension at what lies ahead. As we enter the room full of carton packs and before the proper judging session starts, we immediately do a rapid tour of the entries to see what novel and innovative entries there have been. We were not disappointed. High quality entries make judging more difficult and that is exactly what we want. In that regard, I would also like to thank the judges for their help, contribution and commentary. A judging panel that works as a team works incredibly well.
With the increasing concern for the environment and sustainability, carton board really is the future for packaging. What other medium fulfils this need so perfectly or, as we say in the UK, ticks all the boxes (no pun intended) when it comes to packaging? More and more attention is being focused on the amount of packaging waste and to this end, noticing a number of entries that fitted the 'sustainability' factor, the judges made an admirable suggestion of creating a separate category for this area. This is a great move as it allows the carton industry to signal one of the key benefits of carton board and in some regard to take the high ground when it comes to environmental issues.
Once again, I would counsel all producers of carton packaging to continue to innovate and push the boundaries of what can be achieved with carton board. I can assure you that your customers are looking for exactly this. As are the consumers who ultimately purchase the packaged product. These consumers are constantly changing and are being influenced by ever changing trends. Ultimately, it is our collective job to produce packaging communication that appeals to the target audience - the ultimate end user.
Satkar Gidda
London September 2007
 |
 |
 |
Satkar Gidda - Chairman of the Jury
Satkar Gidda studied Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. During his career he has worked for Rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, RHM Foods.
Satkar then joined one of the UK's most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing Director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
Pascal van Beek has been active as a packaging buyer throughout his career, which started at Mars in 1991 as a management trainee. Subsequently, he joined Nestlé in 1996, where he was European Purchasing Manager printed packaging. In 1999, he joined Unilever Ice Cream and Frozen Foods Europe (ICFE). Since 2006 Pascal is Global Supply Management Director - Packaging - working for the Unilever Supply Chain Company in Switzerland. Pascal holds a bachelor degree in food technology and an MBA.
Erik Berghem
Erik Berghem has been employed by Kesko Ltd. since 1980. His various duties have included among others selling, retail support services and logistical operations of the Foodstuffs Division. In early 2007, he took up his present post as Development Manager at Keslog Ltd. which is 100% owned by Kesko.
As the chairman of The Trade Packaging Committee in the Finish Packaging Association, his main task is to improve the handling properties of packaging in the entire supply chain. Erik is also a member of boards in producer communities of glass and wooden packaging organisations for recycling.
Burgunde Uhlig
Burgunde Uhlig works in Hamburg for Germany's biggest women's magazine, BRIGITTE. It has a circulation of over 80.000 copies and is published bi-weekly. She is the head of the BRIGITTE Food-Department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. Daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. Not least, packaging plays a decisive role here.
 |
 |
 |
