Beverages
Johnnie Walker Black Label 70/75 cl carton
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Official name of entry:
Johnnie Walker Black Label 70/75 cl carton
Carton Producer:
Nampak Carton Europe
Brand Owner:
Diageo
Cartonboard grade:
370gsm SUS laminated with 12 micron metpol
Cartonboard manufacturer:
Korsnas/ API Laminates
Jury Comments
The outstanding print quality of this carton stood out for the Judges. In addition, the various finishes used gave the carton a special feel and this added another dimension to its appeal to consumers. In a market where instant shelf appeal is so critical, the Judges felt that this carton with its well known design, beautifully manufactured, would create great interest and attract consumers. Then when they actually picked it up that appeal would be enhanced by the feel. In addition a new design of fitment inside to hold the bottle worked well and was part of the overall carton that did not require a second piece so making filling simpler and more efficient.
The outstanding print quality of this carton stood out for the Judges. In addition, the various finishes used gave the carton a special feel and this added another dimension to its appeal to consumers. In a market where instant shelf appeal is so critical, the Judges felt that this carton with its well known design, beautifully manufactured, would create great interest and attract consumers. Then when they actually picked it up that appeal would be enhanced by the feel. In addition a new design of fitment inside to hold the bottle worked well and was part of the overall carton that did not require a second piece so making filling simpler and more efficient.
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