The Jury
Comments from Satkar Gidda - Chairman of the Jury
I have long held the view that the real future for brand communication through packaging is cartons. However in the space of one year the volume on issues such as sustainability and carbon output is so loud that these are now two of the hottest subjects around. The carton industry is perfectly placed to satisfy such issues as well as being the perfect medium for creative communication to the customer and the consumer. No other packaging material can match cartons in this arena.
It was therefore particularly satisfying to see so many entries once again. The different levels of thinking, creativity and usage of cartons certainly made it very difficult for the judges. So difficult in fact that judging took markedly longer to complete and by the end of it we were completely exhausted.
Now that's what I call a good competition.
The judges are always looking for something they have not seen before or applying an existing idea in a different way. A pack does not have to be wacky to be innovative. Sometimes a small change on an existing idea can grab the attention. Our customers, the brand owners, are certainly looking for innovation, different and forward thinking from the carton industry so lets deliver it to them and keep on delivering.
Satkar Gidda
London September 2008
Satkar Gidda - Chairman of the Jury
Satkar Gidda studied Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. During his career he has worked for Rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, RHM Foods.
Satkar then joined one of the UK's most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing Director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
Pascal van Beek has been active as a packaging buyer throughout his career, which started at Mars in 1991 as a management trainee. Subsequently, he joined Nestlé in 1996, where he was European Purchasing Manager printed packaging. In 1999, he joined Unilever Ice Cream and Frozen Foods Europe (ICFE). Since 2006 Pascal is Global Supply Management Director – Packaging – working for the Unilever Supply Chain Company in Switzerland. Pascal holds a bachelor degree in food technology and an MBA.
Guido Brosius
Guido Brosius has been working in the packaging business for more than 30 years. He started his career as Packaging Designer for GB and went on to become Packaging Manager for Carrefour Belgium, part of the Carrefour Group, the world's 2nd biggest retailer and number 1 in Europe.
Carrefour Belgium has a 25% market share and almost 600 stores making it market leader in Belgium.
Guido Brosius has built up extensive experience in packaging design, marketing and graphic procedures via the retail sector and is an expert in packaging materials and ecological aspects. In recent years he has also been very active in the bio-packaging sector and he won the BBP 2007 Award (Belgian Bio Packaging) for the initiatives he implemented at Carrefour Belgium.
Burgunde Uhlig
Burgunde Uhlig works in Hamburg for Germany's biggest women's magazine, BRIGITTE. It has a circulation of over 800.000 copies and is published bi-weekly. She is the head of the BRIGITTE Food-Department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. Daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. Not least, packaging plays a decisive role here.
I have long held the view that the real future for brand communication through packaging is cartons. However in the space of one year the volume on issues such as sustainability and carbon output is so loud that these are now two of the hottest subjects around. The carton industry is perfectly placed to satisfy such issues as well as being the perfect medium for creative communication to the customer and the consumer. No other packaging material can match cartons in this arena.
It was therefore particularly satisfying to see so many entries once again. The different levels of thinking, creativity and usage of cartons certainly made it very difficult for the judges. So difficult in fact that judging took markedly longer to complete and by the end of it we were completely exhausted.
Now that's what I call a good competition.
The judges are always looking for something they have not seen before or applying an existing idea in a different way. A pack does not have to be wacky to be innovative. Sometimes a small change on an existing idea can grab the attention. Our customers, the brand owners, are certainly looking for innovation, different and forward thinking from the carton industry so lets deliver it to them and keep on delivering.
Satkar Gidda
London September 2008
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Satkar Gidda - Chairman of the Jury
Satkar Gidda studied Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. During his career he has worked for Rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, RHM Foods.
Satkar then joined one of the UK's most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing Director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
Pascal van Beek has been active as a packaging buyer throughout his career, which started at Mars in 1991 as a management trainee. Subsequently, he joined Nestlé in 1996, where he was European Purchasing Manager printed packaging. In 1999, he joined Unilever Ice Cream and Frozen Foods Europe (ICFE). Since 2006 Pascal is Global Supply Management Director – Packaging – working for the Unilever Supply Chain Company in Switzerland. Pascal holds a bachelor degree in food technology and an MBA.
Guido Brosius
Guido Brosius has been working in the packaging business for more than 30 years. He started his career as Packaging Designer for GB and went on to become Packaging Manager for Carrefour Belgium, part of the Carrefour Group, the world's 2nd biggest retailer and number 1 in Europe.
Carrefour Belgium has a 25% market share and almost 600 stores making it market leader in Belgium.
Guido Brosius has built up extensive experience in packaging design, marketing and graphic procedures via the retail sector and is an expert in packaging materials and ecological aspects. In recent years he has also been very active in the bio-packaging sector and he won the BBP 2007 Award (Belgian Bio Packaging) for the initiatives he implemented at Carrefour Belgium.
Burgunde Uhlig
Burgunde Uhlig works in Hamburg for Germany's biggest women's magazine, BRIGITTE. It has a circulation of over 800.000 copies and is published bi-weekly. She is the head of the BRIGITTE Food-Department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. Daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. Not least, packaging plays a decisive role here.
