The Jury
Since the judging of the 2008 entries, we have witnessed much turmoil in the global economy. In the world of brands it has meant that consumers are looking for lower cost products and brand owners are looking for reduced packaging costs – or additional value for the consumer through packaging innovation.
I find that cartons really are cost effective and sustainable whilst being a perfect medium for brand communication. The different types of carton board, printing techniques, finishes, embossing etc. that are available are quite remarkable. It means that as designers and brand owners we can project any brand personality, image or brand positioning we want. Something that is not always possible in some of the other packaging materials due to the production limitations they have.
There were carton construction entries that we had seen before but the additional innovations through print, combined with a different consumer proposition allowed us to view the pack differently. So an existing carton construction but presented differently produces a completely new offer for the jury to consider.
This year the Judges worked harder than ever and took longer than ever before coming to their conclusions and decisions. I have never witnessed so much debate about so many entries, which to me indicated the quality of the entries. So coming to a consensus for the shortlist and subsequent winner of each category, took longer than usual. At the end of it, we were tired but happy.
Satkar Gidda
London, November 2009
Satkar Gidda – Chairman of the Jury
Satkar Gidda studied Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. During his career he has worked for Rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, RHM Foods. Satkar then joined one of the UK’s most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing Director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
Pascal van Beek has been active as a packaging buyer throughout his career, which started at Mars in 1991 as a management trainee. Subsequently, he joined Nestlé in 1996, where he was European Purchasing Manager printed packaging. In 1999, he joined Unilever Ice Cream and Frozen Foods Europe (ICFE). Since 2006 Pascal is Global Supply Management Director – Packaging – working for the Unilever Supply Chain Company in Switzerland. Pascal holds a bachelor degree in food technology and an MBA.
Guido Brosius Guido
Brosius has been working in the packaging business for more than 30 years. He started his career as Packaging Designer for GB and went on to become Packaging Manager for Carrefour Belgium, part of the Carrefour Group, the world’s 2nd biggest retailer and number 1 in Europe. Carrefour Belgium has a 25% market share and almost 600 stores making it market leader in Belgium. Guido Brosius has built up extensive experience in packaging design, marketing and graphic procedures via the retail sector and is an expert in packaging materials and ecological aspects. In recent years he has also been very active in the bio-packaging sector and he won the BBP 2007 Award (Belgian Bio Packaging) for the initiatives he implemented at Carrefour Belgium.
Burgunde Uhlig Burgunde
Uhlig works in Hamburg for Germany’s biggest women’s magazine, BRIGITTE. It has a circulation of over 800.000 copies and is published bi-weekly. She is the head of the BRIGITTE Food- Department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. Daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. Not least, packaging plays a decisive role here.
Peter Klein Sprokkelhorst - Special advisor to the Judges
Peter has spent most of his working life in the packaging industry. Have qualified as a mechanical engineer he carried out a range of roles from sales and marketing to General Management. In 1982 he became MD of Zedek Deventer Holland which is now part of the Smurfit Kappa Group. He also took over 2 display and carton companies in Belgium and set up a Greenfield plant in the Czech Republic. Peter became the co-ordinator for all litho and display activities and retired from Zedek in 2008 and is now an active independent consultant in the packaging industry.
I find that cartons really are cost effective and sustainable whilst being a perfect medium for brand communication. The different types of carton board, printing techniques, finishes, embossing etc. that are available are quite remarkable. It means that as designers and brand owners we can project any brand personality, image or brand positioning we want. Something that is not always possible in some of the other packaging materials due to the production limitations they have.
There were carton construction entries that we had seen before but the additional innovations through print, combined with a different consumer proposition allowed us to view the pack differently. So an existing carton construction but presented differently produces a completely new offer for the jury to consider.
This year the Judges worked harder than ever and took longer than ever before coming to their conclusions and decisions. I have never witnessed so much debate about so many entries, which to me indicated the quality of the entries. So coming to a consensus for the shortlist and subsequent winner of each category, took longer than usual. At the end of it, we were tired but happy.
Satkar Gidda
London, November 2009
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Satkar Gidda – Chairman of the Jury
Satkar Gidda studied Business Studies and Marketing and is also a fellow of the Chartered Institute of Marketing. During his career he has worked for Rowntree Mackintosh in Sales, Trade Marketing and Brand Marketing and then a further stint in Trade Marketing with UK foods manufacturer, RHM Foods. Satkar then joined one of the UK’s most prominent brand design consultancies, SiebertHead, in 1989 as Sales and Marketing Manager. In 1991, he was one of the key players to lead and complete a management buyout of SiebertHead. Since that time as Sales and Marketing Director, Satkar has worked with many local and International client companies, in helping them build their brands through design.
Pascal van Beek
Pascal van Beek has been active as a packaging buyer throughout his career, which started at Mars in 1991 as a management trainee. Subsequently, he joined Nestlé in 1996, where he was European Purchasing Manager printed packaging. In 1999, he joined Unilever Ice Cream and Frozen Foods Europe (ICFE). Since 2006 Pascal is Global Supply Management Director – Packaging – working for the Unilever Supply Chain Company in Switzerland. Pascal holds a bachelor degree in food technology and an MBA.
Guido Brosius Guido
Brosius has been working in the packaging business for more than 30 years. He started his career as Packaging Designer for GB and went on to become Packaging Manager for Carrefour Belgium, part of the Carrefour Group, the world’s 2nd biggest retailer and number 1 in Europe. Carrefour Belgium has a 25% market share and almost 600 stores making it market leader in Belgium. Guido Brosius has built up extensive experience in packaging design, marketing and graphic procedures via the retail sector and is an expert in packaging materials and ecological aspects. In recent years he has also been very active in the bio-packaging sector and he won the BBP 2007 Award (Belgian Bio Packaging) for the initiatives he implemented at Carrefour Belgium.
Burgunde Uhlig Burgunde
Uhlig works in Hamburg for Germany’s biggest women’s magazine, BRIGITTE. It has a circulation of over 800.000 copies and is published bi-weekly. She is the head of the BRIGITTE Food- Department and responsible for topics dealing with food and beverages, household, consumer demands, and healthy and balanced diet. Daily, Burgunde Uhlig receives new products which she and her staff members put to the test concerning taste, functionality, consumer orientation. Not least, packaging plays a decisive role here.
Peter Klein Sprokkelhorst - Special advisor to the Judges
Peter has spent most of his working life in the packaging industry. Have qualified as a mechanical engineer he carried out a range of roles from sales and marketing to General Management. In 1982 he became MD of Zedek Deventer Holland which is now part of the Smurfit Kappa Group. He also took over 2 display and carton companies in Belgium and set up a Greenfield plant in the Czech Republic. Peter became the co-ordinator for all litho and display activities and retired from Zedek in 2008 and is now an active independent consultant in the packaging industry.
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