Completely new tea logistics via Internet
Nestlé are launching a new capsule system for tea lovers. The product “Special.T” stands for ultimate quality and convenience, precisely the values that the tray and carton packaging made by Limmatdruck/Zeiler convey: simply exquisite.
The packaging consists of a carton with two trays containing five capsules each. The openings which hold the drop-shaped tea capsules in the tray, have a newly developed, specially stamped wave shape. The trays offer perfect protection during logistics and transport – especially important as the product is shipped via mail. The inks and varnishes used are low-migration and odourless and comply with the new strict Swiss consumer products regulations.
Handling of the packaging is extremely simple. The pack is opened via a tear perforation and thus incorporates a tamper-proof guarantee. The product was launched this year in France and western Switzerland, followed by other countries, such as Germany and Italy. Limmatdruck/Zeiler not only developed the carton and tray, but also helped with the graphic design, outer packaging (transport packaging) and with packaging technology. All inks and varnishes are low-migration and odourless.
This new entry to the market had impact. The overall design and look was attractive and when opened the interior fitments were well made to hold the individual “pods” of tea. They were shaped as small drawers and so could easily be pulled out to get the “pod” and so the Jury felt that consumers would like the intuitive way this worked and that it would be well received. The design meant that the carton was easy to fill and the graphical design would attract attention at the point of sale.