Pro Carton/ECMA Carton Award

All Other Non Food

Winner

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Aqua Care



Acket drukkerij kartonnage bv
Acket drukkerij kartonnage bv
Acket drukkerij kartonnage bv
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Charming curves for the shelf
Aqua Care was launched in 2010 as a new product in Do-it-yourself stores and garden/horticultural supermarkets. The manufacturer, Elho, is an important and innovative manufacturer in this sector. Acket was involved in the project right from the start with packaging development. Partners were the product management at Elho, as well as the Vught-based design agency HCGP in the Netherlands. Elho was responsible for the basic idea, Acket developed the structural design, and HCGP contributed the graphic design. The starting point was to achieve maximum visibility for the product and a design which mirrors the shape of the product as well as possible. In addition there was to be sufficient space for graphic design and a maximum of communication, as well as a robust means of hanging the product in the display.

Jury Comments
To pack safely and effectively two products of this shape must have been a real test for a designer. It would have been simple to use a more conventional carton but with a clever design, the products are held safely whilst at the same time being well displayed so making them more attractive. The pack was also easy to open which the Judges felt was vital as so much packaging seems increasingly difficult to open. The graphics were clear and usage instructions were included making the whole pack very consumer friendly.

Finalists

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A gift with charisma
MMP Schausberger were given a completely free hand in the new design of a gift packaging for car tuners ABT.  The chosen carton had the shape of a sports exhaust pipe. A stamped grid and hot foil embossing on completely dyed cartonboard convey a convincing aura.

Anti-slip brand communications
The STI Group has developed an innovative, non-slip tray made of carton that is sustainable and can be designed individually. The tray made of  a deep-drawn cardboard can be printed individually and produced in various shapes and sizes. A special coating prevents slipping of the transported products from the tray.

Special packaging for a uniform market
The Schein company was looking for individual packaging for its highly individual toe strap sandals. Packaging manufacturer Freund came up with the solution. The carrier bag function was to replace the need for a plastic bag, underline the environmental aspect and signal future-orientation.  


More flexible and sustainable than plastic
The flexible and flat cartonboard measuring beaker designed by Karl Knauer replaces the inflexible plastic beaker and provides a number of benefits: sustainable recycling, improved energy balance, and cost savings during transport and storage as the product carton can be made smaller.

Other Entries

August Faller KG

Limmatdruck/Zeiler

Schelling AG

Fratelli Roda SA

Aug. Heinrigs Druck + Verpackung GmbH & Co. KG

Siemer Kartonagen GmbH

Acket drukkerij kartonnage bv

Siemer Kartonagen GmbH