Finalists
Official name of entry:
Magnum Temptation Ice Cream
Carton Producer:
Brand Owner:
Structural Designer:
VG Nicolaus Kempten
Graphic Designer:
H1Q
Cartonboard manufacturer:
Up to date = more sustainable + more cost-efficient
Van Genechten had already designed the existing pack with metalised foil on both sides a few years ago, and was now faced with upgrading the premium product Magnum. The concept had been successful and led to the next challenge: reduce costs and improve sustainability. This was achieved using a specially coated cardboard and more efficient use of the materials.
Official name of entry:
Terry's Chocolate Orange 330 gr
Carton Producer:
Brand Owner:
Structural Designer:
MMP Austria
Graphic Designer:
-
Cartonboard manufacturer:
Sustainable and cost-saving: cartonboard in place of plastic
Mayr-Melnhof Packaging satisfies high requirements: selecting a cartonboard equal to the stiffness and transport properties of the present seven-component plastic packaging, and not only presents the brand message perfectly as a carton, but also helps the customer, Kraft Foods UK , to save costs during filling and transport.
